WHY STYLING WORKSHOPS?
I had my first ever styling workshop a few weeks ago, and after getting feedback from my guests and the brand I partnered with, I know that it was as incredible of an experience for them as it was for me! It was so amazing to be able to share my styling tips, connect with more of my followers, and help so many people feel beautiful.
I first had the idea for a workshop when I was thinking about how much I love my clients, and how much I wish I could share my years of fashion experience with more people. I was on a retreat in Costa Rica with Jessica Zweig, thinking about channeling my power, when I realized that my strength is really helping people to gain confidence and feel beautiful, and that I could share that with more people in a workshop. I had never seen anything like it before, so I was super nervous, but I really believed in the idea and just went with my gut.
MY DREAM PARTNERSHIP WITH COACH
Partnering with Coach on this workshop was a dream come true. I have a very personal story with Coach, and after I was part of their super successful annual event last season, they asked me to partner with them again. I was terrified when I introduced the idea of a live styling workshop because it was totally new, but they were so excited and believed in me from the first moment.
I absolutely love Coach and the actually comfortable clothes they have for every style. They have completely taken their style to the next level with their latest collection. My guests all knew of Coach as a classic brand, but they were shocked to see how on trend the collection was.
They were also excited to hear one of my favorite style secrets: Coach booties. I built my whole presentation around the booties because they’re some of Coach’s most affordable items, and I practically live in them. The booties are unexpected, and they have styles for every taste–as edgy or as classic as you want. My guests were thrilled, and there was even a huge rush to buy all kinds of booties once the workshop was over.
THE WORKSHOP EXPERIENCE
The workshop itself was an amazing experience. Coach opened the store at 9 o’clock on a Saturday morning, and I was so excited when I saw how many people wanted to leave their houses and spend their Saturday morning with me. The days leading up to the workshop I had been so nervous that I downloaded a meditation app for the first time. How much Coach believed in me felt like a crazy amount of pressure, and I knew I had to make this perfect for them and the guests.
When I started the workshop, I was so emotional that I went completely off my notes and started speaking from my heart. But when I looked into the crowd, I saw everyone’s sparkling eyes and smiles. And my husband, who has been my number one supporter since day one, and believed in me before anyone else, was smiling at me, giving me his encouragement and love. Seeing that gave me the energy and confidence I needed to get it together and put all my excitement into my presentation.
My idea for this workshop was for people to have an experience, to connect with me and each other, but also to learn some tips that they could go home and implement right away. These were tricks people could do with their own closet, tangible and immediate things they could do to improve their style without even buying anything. I demonstrated some of my styling tips on the guests, who were were blown away.
One of my favorites is layering a vest over a leather jacket. I’ve always said that you need a leather jacket, but this tip was new, and the woman who volunteered to help me show this tip was so excited and said she’d never thought about it before. Seeing people get those new sparks of inspiration was my favorite thing about this workshop. That, and seeing how carefully everyone was listening during my presentation gave me this indescribable feeling, like I was on top of the world. The whole time I was crafting this presentation I was thinking about how I could bring value to people, so it was amazing to hear the great feedback and see that people really picked up on my style. You can see the testimonials in this video.
WHAT’S NEXT
After getting such an incredible response from the guests and from Coach I’m excited to say that I’ll be having more workshops. I’ve already started developing and building themed workshops like how to dress and accessorize for the holidays, how to develop your own personal style, and what works for different body shapes. I know these workshops will be as amazing as the first and I’m looking forward to producing them and partnering with other brands in the future.
If you are a brand and interested to collaborate with me on a workshop please reach out and connect to my email, talikogan@telavivcouture.com. If you are a reader and are looking for my next workshop make sure to sign up for my mailing list so that you get notified as soon as I announce it. My workshops are boutique style, with a very small number of guests, so that I can make sure to spend time with every single person, so sign up before they sell out.
I want to thank everyone who supported and attended this event. It meant so much to me that people came to spend their Saturday with me, and thank you for Coach for giving me this opportunity to share my tips and change people’s minds. Giving people confidence is what I love to do, and it’s what brings me joy in life, and I’m so excited to share that joy with more of you!
